The motto of the festival is: "By humanism to peace and friendship". It is held every two years. Bulgarian Red Cross is the main organiser of the forum.
It has a growing importance as a powerful tool for the dissemination of humanitarian and cultural values through cinema. The Festival is traditionally attended by the most senior leaders of the international Red Cross organisations. The International Committee of the Red Cross, the League (now Federation) of Red Cross and Red Crescent Societies, the World Health Organisation, UNESCO, SIDALC, the Association of Film Producers, Association of Film Distributors, the International Organisation of Film Critics, National cinematographies and film production houses.
